Marketization of Education in Pakistan: A Critical Discourse Analysis of Advertisements - Fatima, Rubab
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This research aims to analyze the marketing techniques used in the educational advertisements in Pakistani context. Analysis of the advertisements will be done in the light of Fairclough¿s three-dimensional Critical Discourse Analysis (henceforth CDA) model. This model mainly focuses on the description (text analysis), interpretation (processing analysis) and explanation (social analysis) of a text. The researcher will critically analyze how the advertisements attract their target population through marketization. This book will also explore how the ideologies behind the advertisement are…mehr

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Produktbeschreibung
This research aims to analyze the marketing techniques used in the educational advertisements in Pakistani context. Analysis of the advertisements will be done in the light of Fairclough¿s three-dimensional Critical Discourse Analysis (henceforth CDA) model. This model mainly focuses on the description (text analysis), interpretation (processing analysis) and explanation (social analysis) of a text. The researcher will critically analyze how the advertisements attract their target population through marketization. This book will also explore how the ideologies behind the advertisement are unintentionally being absorbed by the target population. The purposive sampling is done followed by its sub type which is critical case sampling. The data is in the form of pictures of the advertisements.
Autorenporträt
Soy un lingüista de Pakistán. He hecho una maestría en Enseñanza de la Lengua Inglesa y Lingüística Aplicada (ELTL) y una maestría en Lingüística Aplicada. Tengo casi 5 años de experiencia en la enseñanza del inglés como segunda lengua en casi todos los niveles hasta la maestría.