B. Joseph Pine, James H. Gilmore, Gilmore

Gebundenes Buch

Markets of One: The New Frontier in Business Competition

Beschreibung

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

Autor

James Gilmore and Joe Pine are co-founders of Strategic Horizons LLP of Aurora, Ohio, and authors of The Experience Economy: Work Is Theatre & Every Business a Stage (HBS Press, 1999).

Produktdetails

• Harvard Business Review (Hardc
• Verlag: Harvard Business Review Press
• Seitenzahl: 240
• Erscheinungstermin: Februar 2000
• Englisch
• Abmessung: 240mm x 163mm x 23mm
• Gewicht: 531g
• ISBN-13: 9781578512386
• ISBN-10: 1578512387
• Artikelnr.: 22206323