One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to…mehr
One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Elena Lamberti is a research professor in the Department of Foreign Languages and Literature at the University of Bologna.
Inhaltsangabe
Acknowledgments Prologue 'April is the cruellest month …' Look Backward, Enquire Farther 1. A Renewed Approach to Marshall McLuhan's Poetics From Figure to Ground What Was THAT? McLuhan's 'Little Point' Pointing to Action: This Book Digging the Ground Hey, Marshall McLuhan, What Were You Doin'? Oh, What a Seer He Was! The Electric/Eclectic Humanist Learning the Grammar Post-literate 'Paideia' From Integral Awareness to Storytelling PART ONE: THE MOSAIC 2. Towards Post-Secondary Orality: The Mosaic Embodying McLuhan Casting the Hybrid Substantial Discontinuity What's in a Probe? Playing with Form Render Not Narrate McLuhan's Interactive Mosaic or Post-Secondary Orality 3. Thus Spoke the Oracle Oracular Pronouncements Interfacing Orality and Literacy Performative Storytelling 4. Let the Guru Resound The Gurus' Guru Redefining Space Holistic Mosaic: Western Science, Eastern Philosophies Touch-A Touch-A Touch the Guru 5. A Conscious Modernist Craftsman A Pioneer of (New) Modernist Studies Universal Quest, Fragmented Rendering To Make You Feel: Probing through Language 6. The Hyper-Language of the Media 'Fan' Media Fan or Grammarian of Media? Hypertexting the Mosaic De-hypertexting the Mosaic Electrifying Hybrid PART TWO: MODERNIST ASCENDANCIES 7. McLuhan and Media Studies Labelling the Media Theorist Evolutionary Grammarian A Political Thomist A Classic Modernist 8. From Literature to Media Studies Conscious Planning Practical Mystics From Renaissance to Modernism On a Mission 9. Ford Madox Ford: 'Not Mere Chat' Literature Matters An Imaginative Writer Things, Not Words Comparing Strategies Rendering Change Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy 10. James Joyce: Vivisecting Society Applied Joyce Sci-Fi Phantasmagoria Grotesque Vivisection Newspaperwise Attack 11. Ezra Pound: Pursuing Persuasion, Translating Cultures Epical News From Old to New Learning 196 (Ideo)Grammatic Baedeker Totalitarian Craft? 12. Wyndham Lewis: Blasting Time, Blessing Space A Proto-postmodernist From Time to Space Experiencing Arrest Counterblastings PART THREE: APPLIED McLUHAN 13. Literature and Media: A Round Trip Engaging with or Applying McLuhan? 'Visual Literate' Forms Masking the Guru Actual Sci-Fi Rear-View Mirrors Performing Presence Pathological Narcissuses Charismatic Flesh Epilogue: Witty Fool or Foolish Wit? Merging Right and Left Coda: Enters the Fool, Exit All Others Notes Bibliography Index
Acknowledgments Prologue 'April is the cruellest month …' Look Backward, Enquire Farther 1. A Renewed Approach to Marshall McLuhan's Poetics From Figure to Ground What Was THAT? McLuhan's 'Little Point' Pointing to Action: This Book Digging the Ground Hey, Marshall McLuhan, What Were You Doin'? Oh, What a Seer He Was! The Electric/Eclectic Humanist Learning the Grammar Post-literate 'Paideia' From Integral Awareness to Storytelling PART ONE: THE MOSAIC 2. Towards Post-Secondary Orality: The Mosaic Embodying McLuhan Casting the Hybrid Substantial Discontinuity What's in a Probe? Playing with Form Render Not Narrate McLuhan's Interactive Mosaic or Post-Secondary Orality 3. Thus Spoke the Oracle Oracular Pronouncements Interfacing Orality and Literacy Performative Storytelling 4. Let the Guru Resound The Gurus' Guru Redefining Space Holistic Mosaic: Western Science, Eastern Philosophies Touch-A Touch-A Touch the Guru 5. A Conscious Modernist Craftsman A Pioneer of (New) Modernist Studies Universal Quest, Fragmented Rendering To Make You Feel: Probing through Language 6. The Hyper-Language of the Media 'Fan' Media Fan or Grammarian of Media? Hypertexting the Mosaic De-hypertexting the Mosaic Electrifying Hybrid PART TWO: MODERNIST ASCENDANCIES 7. McLuhan and Media Studies Labelling the Media Theorist Evolutionary Grammarian A Political Thomist A Classic Modernist 8. From Literature to Media Studies Conscious Planning Practical Mystics From Renaissance to Modernism On a Mission 9. Ford Madox Ford: 'Not Mere Chat' Literature Matters An Imaginative Writer Things, Not Words Comparing Strategies Rendering Change Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy 10. James Joyce: Vivisecting Society Applied Joyce Sci-Fi Phantasmagoria Grotesque Vivisection Newspaperwise Attack 11. Ezra Pound: Pursuing Persuasion, Translating Cultures Epical News From Old to New Learning 196 (Ideo)Grammatic Baedeker Totalitarian Craft? 12. Wyndham Lewis: Blasting Time, Blessing Space A Proto-postmodernist From Time to Space Experiencing Arrest Counterblastings PART THREE: APPLIED McLUHAN 13. Literature and Media: A Round Trip Engaging with or Applying McLuhan? 'Visual Literate' Forms Masking the Guru Actual Sci-Fi Rear-View Mirrors Performing Presence Pathological Narcissuses Charismatic Flesh Epilogue: Witty Fool or Foolish Wit? Merging Right and Left Coda: Enters the Fool, Exit All Others Notes Bibliography Index
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