Mas Alla de la Idea - Govindarajan, Vijay; Trimble, Chris
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Companies stumble when they think innovation is mostly about ideas. An idea must build the business of tomorrow without endangering the business of today. The authors bring a practical, accessible handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.

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Companies stumble when they think innovation is mostly about ideas. An idea must build the business of tomorrow without endangering the business of today. The authors bring a practical, accessible handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.
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