Mass Communication and Rural Development - Malik, Amit
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The study emphasized the interaction between mass media and rural development in a modern village of western Uttar pradesh (India). The main objective of this study is to examine the relationship between mass media and social economic development in the rural population in a completely rural economical and sociological setting. Apart from the above, this study aiming also to assess the status, role and performance of newspaper, radio and television and mobiles as a means of mass media in the village. Moreover, it identifies the informational needs of the rural people through newspapers, radio…mehr

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Produktbeschreibung
The study emphasized the interaction between mass media and rural development in a modern village of western Uttar pradesh (India). The main objective of this study is to examine the relationship between mass media and social economic development in the rural population in a completely rural economical and sociological setting. Apart from the above, this study aiming also to assess the status, role and performance of newspaper, radio and television and mobiles as a means of mass media in the village. Moreover, it identifies the informational needs of the rural people through newspapers, radio and television. It is also analyzed to evaluate the nature of influence of mass media in the process of rural development.
Autorenporträt
Dr. Amit Malik works as an assistant professor with Department of Sociology at D.A.V. (PG) College Muzaffarnagar from September 2003. He did his PhD from University of Lucknow in 2009. Prior to it, he did M. Phil. in Sociology from CCS University Campus Meerut in 2002. He has publish several papers in various journals.