Mass Media and HIV/AIDS Awareness - Khattri, Neeraj
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India is now the AIDS capital of the world. It is not only just a health but also socio-economic, political and cultural issue. The purpose of this book is to understand the media habit of the slum dwellers with the socio-economic status. This book finds the general awareness about the HIV/AIDS among the people living in the slums. Mass media is a tool which throws the impact on almost every part of the life. It not only crafts the mindset of the people regarding the social consciences but also creates awareness regarding issues related to them. HIVAIDS issue is one of them. The purpose of…mehr

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Produktbeschreibung
India is now the AIDS capital of the world. It is not only just a health but also socio-economic, political and cultural issue. The purpose of this book is to understand the media habit of the slum dwellers with the socio-economic status. This book finds the general awareness about the HIV/AIDS among the people living in the slums. Mass media is a tool which throws the impact on almost every part of the life. It not only crafts the mindset of the people regarding the social consciences but also creates awareness regarding issues related to them. HIVAIDS issue is one of them. The purpose of this book is to synthesize the impact of mass media on HIVAIDS awareness. The remedy of this disease is not in medicine. It requires the social transformation with proper communication strategies. The book recommends the media literacy as well as health literacy among doctors as well as their patients. The writer analyze the information dissemination strategies including print, radio, TV, internet, film and mobile and develop a platform for debate and discussion.
Autorenporträt
Académico e investigador de alto nivel en el campo del periodismo y los medios de comunicación de masas. Se doctoró en el Departamento de Periodismo y Comunicación de Masas de la Universidad de Himachal Pradesh, en Shimla. Ha publicado 4 libros sobre medios de comunicación de masas. El Dr. Khattri ha sido galardonado con el Premio a la Excelencia en la Enseñanza de la Comunicación de Masas por PRSI Jaipur. Es miembro de la IAMCR y la ACMS.