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Mass media refers to the communication technologies deployed to present or broadcast a message to a large group of audience at once. The most popular means of mass communication include TV, radio, films, newspapers, magazines, etc. Most of the topics introduced in this book cover new techniques and the applications of mass media. The various studies that are constantly contributing towards advancing technologies and evolution of this field are examined in detail. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge. It is an essential guide for both academicians and those who wish to pursue this discipline further.