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Every page of this book will help you gain negotiation skills and wisdom-it's not just another read-and-forget "good advice" book. You'll find powerful negotiation techniques throughout, with negotiation case stories and engaging exercises. All of this is to help you learn more, and earn more. Jim Luger draws on 50 years as a successful residential and commercial real estate agent, broker, and real estate brokerage owner. He is nationally acclaimed as a certified real estate instructor for both live and online real estate continuing education. He also founded a property management company, a mortgage brokerage, and a title insurance agency. Over the years, his real estate company earned scores of national sales and quality service awards. In short, Jim Luger knows what it takes to be a master real estate negotiator, and he knows how to help you become one.