Master the basics of marketing - N'kodia, Freddy Keita
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Are you a student or an entrepreneur looking for quality support for your training or to boost your business? Mastering the Basics of Marketing is an ideal book to help you enrich your theoretical knowledge in marketing and communication.Marketing approach, 4Ps, Maslow's pyramid, PESTEL matrix, consumer behavior, communication... You will find all the fundamental principles presented by the author. These theories are illustrated with examples, diagrams and simple graphics to help you understand quickly and effectively.Mastering the Basics of Marketing is a comprehensive manual that you can rely on throughout your training.…mehr

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Produktbeschreibung
Are you a student or an entrepreneur looking for quality support for your training or to boost your business? Mastering the Basics of Marketing is an ideal book to help you enrich your theoretical knowledge in marketing and communication.Marketing approach, 4Ps, Maslow's pyramid, PESTEL matrix, consumer behavior, communication... You will find all the fundamental principles presented by the author. These theories are illustrated with examples, diagrams and simple graphics to help you understand quickly and effectively.Mastering the Basics of Marketing is a comprehensive manual that you can rely on throughout your training.
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Autorenporträt
Freddy Keita N'kodia é Mestre em Gestão Comercial e Administrativa, com especialização em Marketing, Mestre em Literatura e Civilização Francesa, e Bacharelato em CIS. Lecciona cursos de Marketing Digital, Marketing Relacional, Relações Públicas no ISG-Kinshasa; Expressão Oral e Escrita na Universidade Simon Kimbangu de Kinshasa.