Mastering Automobile Sales The Ultimate Training Guide - Hensley, Doug
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"Dive into the world of Automobile Sales Training, where expertise meets innovation and customer satisfaction drives success. This comprehensive guide takes you through every aspect of the automotive sales process, from mastering customer interactions and leveraging digital marketing strategies to navigating finance and insurance complexities and optimizing service department operations. Learn essential skills such as building rapport, mastering product knowledge, and effective negotiation techniques. Discover how to harness the power of digital marketing, social media, and online reputation…mehr

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Produktbeschreibung
"Dive into the world of Automobile Sales Training, where expertise meets innovation and customer satisfaction drives success. This comprehensive guide takes you through every aspect of the automotive sales process, from mastering customer interactions and leveraging digital marketing strategies to navigating finance and insurance complexities and optimizing service department operations. Learn essential skills such as building rapport, mastering product knowledge, and effective negotiation techniques. Discover how to harness the power of digital marketing, social media, and online reputation management to expand your dealership's reach and engage customers effectively. Explore the critical role of finance and insurance (F&I) departments in closing deals and enhancing profitability, while ensuring compliance and ethical practices. Delve into the intricacies of delivering exceptional customer service, managing service departments, and fostering a culture of continuous improvement. Packed with practical insights, case studies, and future trends, this book is your ultimate resource
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Autorenporträt
This book is dedicated to some of the great people I had the pleasure to work with including Rich Ackman, Bill Lewin, Bill Clutter, Rob Marshall, Penny Diersing, Darryl Roberts, Bill Roberts, Buck Walter, Scottie Hall Cale Barr and the BDC personnel I had the opportunity to work with and train. And one of the best BDC and Sales Trainers going, Todd Hudak. There are many more I could add that I had the pleasure of working with.