- Charts the growth and dominance of this important global industry
- Contributions from Roland Berger Strategy Consultants, the chair of the International Organization of Motor Vehicle Manufacturers, and the heads of Volkswagen AG, Robert Bosch and General Motors Europe
- Describes successful strategies employed by the German industry to meet global competition
The heads of Volkswagen AG, Robert Bosch and GM Europe who deal with inter-industry relationships, such as component suppliers, and the effects of innovation show how their corporate strategies have been implemented.
This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created one of the world’s great industrial success stories.
- Contributions from Roland Berger Strategy Consultants, the chair of the International Organization of Motor Vehicle Manufacturers, and the heads of Volkswagen AG, Robert Bosch and General Motors Europe
- Describes successful strategies employed by the German industry to meet global competition
The heads of Volkswagen AG, Robert Bosch and GM Europe who deal with inter-industry relationships, such as component suppliers, and the effects of innovation show how their corporate strategies have been implemented.
This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created one of the world’s great industrial success stories.