Daniel Chile, Cyprian Gbasha

Mastering Communication: Effective Tools for Corporate Messaging

Enhancing Brand Presence and Stakeholder Relationships in the Digital Era

• Broschiertes Buch

Produktbeschreibung

Mastering Communication: Effective Tools for Corporate Messaging" is a comprehensive guide for professionals seeking to enhance their corporate messaging. The book provides actionable strategies and tools to craft clear, compelling, and consistent messages that resonate with stakeholders. It covers essential aspects of communication, including message development, audience analysis, and channel selection. Readers will learn how to leverage digital tools and platforms to strengthen brand presence, manage crises, and build robust stakeholder relationships. With practical insights, real-world examples, and case studies, this book equips communication professionals with the skills needed to navigate today's complex media landscape and achieve messaging success. Ideal for corporate communicators, PR specialists, and business leaders, it offers a roadmap for mastering the art of effective corporate messaging.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 84
• Erscheinungstermin: 4. September 2024
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 143g
• ISBN-13: 9786208064419
• ISBN-10: 6208064414
• Artikelnr.: 71797788

Autorenporträt

Daniel Chile is a strategic communication expert known for his insights into digital media and organizational messaging. Cyprian Gbasha, a postgraduate student in mass communication at Bayero University, Kano, is a media enthusiast and writer dedicated to exploring innovative communication strategies.