Paul Grefen

Mastering e-Business

• Broschiertes Buch

Produktbeschreibung

e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it Organization - analyzes how organizations and their processes are structured to achieve strategic goals Architecture - explains the high level design of advanced information systems to describe how e-Business functions Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 210
• Erscheinungstermin: 24. Juni 2010
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 327g
• ISBN-13: 9780415557870
• ISBN-10: 0415557879
• Artikelnr.: 29267952

Autorenporträt

Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.