D. Shaw, Tim Jackson

Mastering Fashion Marketing

• Broschiertes Buch

Produktbeschreibung

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Produktdetails

• Verlag: Bloomsbury Publishing PLC / Macmillan Education
• Seitenzahl: 240
• Erscheinungstermin: 22. Dezember 2008
• Englisch
• Abmessung: 231mm x 155mm x 25mm
• Gewicht: 576g
• ISBN-13: 9781403919021
• ISBN-10: 140391902X
• Artikelnr.: 22353172

Autorenporträt

Tim Jackson, D. Shaw

Inhaltsangabe

Introduction The Customer and Fashion Consumption Marketing Research and
Information for Fashion Fashion Segmentation, Targeting and Positioning
(STP) Marketing Mix: The Fashion Product Marketing Mix: Pricing in Fashion
Marketing Mix: Promotion and Marketing Communications Marketing Mix: Place
Channels of Distribution and Service Branding in Fashion and Luxury New
Approaches to Fashion Marketing Strategic and Tactical Planning in Fashion
Marketing Glossary Index.