Mastering Japan Business (couverture souple) - Huysveld, Philippe
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This book is targeted at business executives of companies approaching the Japanese Market, reviewing their options in terms of Japan Entry Strategy, already exporting to Japan (Indirect Sales) or, already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I…mehr

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Produktbeschreibung
This book is targeted at business executives of companies approaching the Japanese Market, reviewing their options in terms of Japan Entry Strategy, already exporting to Japan (Indirect Sales) or, already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.
Autorenporträt
With a double Engineering and Business background, holder of an MBA from Kyoto University, after 15 years+ as a Senior Executive, Philippe HUYSVELD now a Business and Management Consultant. Founder of GBMC (Global Business & Management Consulting, www.gbmc.biz), speaking Japanese, his main domain of business is Europe-Japan Business Consulting. In addition to Consulting, he has lectured on The History of the Japanese Economy and on Social Structures of Japan at the Cergy-Pontoise University (in the Paris area), within the Master Program in Languages and International Trade - Japanese Markets option. As a cross-cultural trainer, he also gives seminars, conferences about Japan (https://www.speakersacademy.com/fr/conférencier/philippe-huysveld), as well as leading workshops on Business Relations with Japan, for various European Economic Agencies or in Business Schools, such as the Vesalius College in Brussels. Besides various papers and reports about Japan and the Europe-Japan relations, he is also the author of the following five (e)Books: Lecture Economique de l'Histoire du Japon, Lulu/KOBO/Google Play & Amazon, 2020. (Lien Internet : https://www.lulu.com/fr/fr/shop/philippe-huysveld/lecture-economique-de-lhistoire-du-japon/ebook/product-23076726.html) The Ultimate Survival Guide for Business in Japan, Lulu/KOBO/Google Play/ iBook store & Amazon, 2020. (Internet Link: http://www.lulu.com/shop/philippe-huysveld/the-ultimate-survival-guide-for-business-in-japan/ebook/product-21774196.html) MOSAICA JAPONICA: Lecture Culturelle du Japon socio-économique, Les Editions L'Harmattan, 2018 (Internet Link: http://www.editions-harmattan.fr/index.asp?navig=catalogue&obj=livre&no=60642&motExact=0&motcle=&mode=AND) Chronique du Japon des Années 90, Lulu.com/KOBO/Google Play & Amazon, 2017. (Lien Internet : https://www.lulu.com/fr/shop/philippe-huysveld/chronique-du-japon-des-ann%C3%83%C2%A9es-90-tribulations-culturelles-dun-jeune-europ%C3%83%C2%A9en-%C3%83%C2%A0-kyoto/ebook/product-23736937.html) Bridges to Japanese Business Etiquette, Paris, Lulu.com/KOBO/Google Play & Amazon, 2018. (Lien Internet : https://www.lulu.com/fr/shop/philippe-huysveld/bridges-to-japanese-business-etiquette-understanding-japan-cross-cultural-management/ebook/product-23736921.html) Contact : info@gbmc.biz, http://www.gbmc.biz