Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.
Inhaltsangabe
The Purpose of Public Relations.- Within the Organisation.- Outside the Organisation.- Communication.- Research, Planning and Evaluation.- The Customers.- Within Marketing.- Public Affairs.- Community Relations.- The Media.- Global Public Relations.- The Occupation of Public Relations.- Futures.- Bibliography.- Index.
The Purpose of Public Relations.- Within the Organisation.- Outside the Organisation.- Communication.- Research, Planning and Evaluation.- The Customers.- Within Marketing.- Public Affairs.- Community Relations.- The Media.- Global Public Relations.- The Occupation of Public Relations.- Futures.- Bibliography.- Index.
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