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There is no doubt that the landscape in today's marketplace is much different than the traditional transactional sales model, but what does it REALLY mean to step into the world of relational selling and how do you truly create a lasting impact that spans the test of time? This is a nuts and bolts approach to the various aspects of this unique and yet vital business model. Whether taking that first step toward a career in relationship sales or sharpening the sword as a seasoned pro, the decades of helpful insight in this book can serve as a vital and trusted topical tool for your toolkit as you navigate your way through the marketplace. Building this skillset takes you into a world of lasting connections, where a lifetime of friendships can be formed and a vast depth of knowledge can be gained. This book provides genuine insight and encouragement that you can carry with you as you build a lasting and productive sales career.