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Mastering the Complex Sale
How to Compete and Win When the Stakes are High!
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Mastering the Complex Sale offers much-needed guidance for the five million salespeople in the US who specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives. Salespeople who concentrate on complex transactions in such industries as technology, health care, manufacturing, finance, and professional services find that most common sales techniques fail them in a pinch. This book keeps them competitive and on the cutting-edge.