Robert Lomas

Mastering Your Business Dissertation

How to Conceive, Research and Write a Good Business Dissertation

• Gebundenes Buch

Produktbeschreibung

The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measuring data, using business statistics, planning research projects and the real mechanics of writing a dissertation. Masters students across business and management will benefit enormously from reading this book, not just in adding serious value to their dissertations, but also helping to improve their writing skills throughout their business careers. This book includes a foreword by Mark Booth.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 184
• Erscheinungstermin: 14. Juni 2011
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 363g
• ISBN-13: 9780415596787
• ISBN-10: 0415596785
• Artikelnr.: 31083443

Autorenporträt

Robert Lomas is Lecturer in Technological Management at the University of Bradford, UK. He has also written best-selling books, including Turning the Solomon Key and Turning the Hiram Key.

Inhaltsangabe

1. Understanding Business Research 2. Where do you Start? 3. Has Somebody
Answered my Question Before? 4. Different Questions Require Different
Answers 5. How to Use Statistics 6. Planning your Research Project 7.
Creating a Narrative Thread for your Dissertation 8. The Mechanics of
Writing