Masterpieces of Swiss Entrepreneurship

Masterpieces of Swiss Entrepreneurship

Swiss SMEs Competing in Global Markets

Versandkostenfrei!
Versandfertig in 6-10 Tagen
38,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
19 °P sammeln!
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global nich...