Helmut Maucher, Fredmund Malik, Farsam Farschtschian

Maucher and Malik on Management

Maxims of Corporate Management - Best of Helmut Maucher´s Speeches, Essays and Interviews
Übersetzung:Lesniak, Myrna Aus dem Deutschen

• Gebundenes Buch

Produktbeschreibung

In diesem Buch erfahren Sie alles, was nach Ansicht der Autoren erfolgreiches Management ausmacht. Ein wesentlicher Bestandteil dieses Buches sind Aussagen aus Reden, Aufsätzen und Interviews von Herrn Maucher aus den vergangenen Jahrzehnten.Gemeinsam arbeiten die beiden Management-Koryphäen - auch "sozialverantwortliche" - Führungsleistungen heraus, die universelle Gültigkeit haben. Heute, wo so viele fragwürdige und zum Teil irreführende Dinge über das Management und seine gesellschaftliche Funktion verbreitet werden, sind die Gedanken der beiden Autoren ein Orientierungspunkt und Leitfaden für beispielgebendes und richtiges Management mit dem die heutigen und zukünftigen Herausforderungen an die Unternehmensführung erfolgreich gemeistert werden können.In einem speziell für dieses Buch geführten Dialog zwischen Maucher und Malik erfahren die Leser unter anderem, inwiefern die heutige Krise auch und vorwiegend durch falsches Management entstanden ist. Für Führungskräfte und Unternehmer sowie für Politiker hat dies eine besondere Bedeutung.Sie lernen zugleich die universell gültigen Grundsätze, Strategien, Methoden und Tools kennen, die das Top Management instand setzen, ein Unternehmen auch in komplexesten Situationen richtig und vor allem langfristig erfolgreich zu führen.

Produktdetails

• Verlag: Campus Verlag
• Artikelnr. des Verlages: 50025
• Seitenzahl: 351
• Erscheinungstermin: Oktober 2013
• Englisch
• Abmessung: 233mm x 162mm x 26mm
• Gewicht: 694g
• ISBN-13: 9783593500256
• ISBN-10: 3593500256
• Artikelnr.: 39595229

Inhaltsangabe

ContentsPreface by Farsam Farschtschian 9Part 1Introduction by Fredmund MalikGood management - Good Food, Good Life 15Secrets in Helmut Maucher's management 18Against the mainstream, and therefore more successful 24Encounters 25Dynamic and growth with successful acquisitions 27CEO, Board of Directors and right governance 30People and corporate culture 33An unusual person with unusual working methods 37No great words, but fine distinctions 38Commonsense, pragmatism and wisdom 39Part 2From Helmut Maucher's Speeches, Publications and Interviews Editorial note 44Corporate Policy, Corporate Managment and Organization Policy45Walking a fine line 45The fine art of managing a company 47"I don't yearn for simple solutions but I do see many things more simply" 55Corporate managment in a global economy - Thoughts on future leadershiprequirements and requisite leadership attributes 64Human Resources and Management Policy 74Challenges for future corporate leaders 74"Courage is needed" 84"Don't do anything that cannot appear in the press tomorrow" 92Sustainability and Value Orientation 99Are morals worthwhile in business? The importance of morals for long-term sustainable success 99Value orientation as an important constituent of modern corporatemanagement - Experiences in managing an international corporation 107"Backbone is required" 113"Our generation had more staying power" 116Research and Innovation 122The significance of research and innovation for long-term competitiveness in Europe 122The significance of innovation and research for the future development of the food industry 126Acquisitions 132Growth through takeovers, acquisitions, co-operation, joint ventures and mergers - The practical experience of prominent business leaders 132"The frosty winds of change" 136"Some players are conquering the markets" 139Interview with Helmut Maucher about his highly successful acquisition policy at Nestlé 149Marketing, Advertising and Communication 160Fast moving consumer goods: current and future aspect of marketing 160Product and branding policy between effective positioning and dilution 175Credibility and communication as elements of modern corporateand brand policy 183Cultivating simplicity 188The Economy, Politics and Society 190Is Rhineland capitalism sustainable and viable for the future? 190Visions and innovations as an important factor of successin the progressive globalization of the food industry 196The social responsibility of companies in the age of globalization 205The proper degree of moderation 207Economic opportunities for Upper Swabia in the world of today 218Remain true to yourselves! 226Education for the future - Thoughts of an entrepreneur 233Part 3Discussion between Helmut Maucher and Fredmund MalikThoughts on Management and the EconomyIntroduction to the Discussion 241Corporate Governance, Organizational Structure and Strategy 243Shareholder value and management 243The importance of long-term corporate governance 252A strong CEO in power - and alternatives 258Effective management of Board meetings 267CEO and Chairman - One and the same person 271Effective Management and Daily Management Routine 275The importance of education and training and the selection of employees 275Important literature and authors 278Discussion on working methods and effectiveness 279The importance of PR and media work 287Management style, motivation and applied leadership 290Measures to foster innovation 296Human resources policy 303Politics, Business and Society 305Part 4Helmut Maucher's Thoughts on the Future and Recommendationsfor Improving our Democratic ConstitutionsSome comments on future developments 309Proposals for democratic constitutions 311General thoughts and remarks to start with 311Creating and increasing the efficiency of democratic societies 311More proposals for improving democratic constitutions 314Concluding Remarks 317Part 5EpilogueManagement - Doing the Right Thing in the Right Way 321Part 6AppendixEarlier Key Statements made by Helmut Maucher 325Collection of Helmut Maucher's Aphorisms and Thoughts 328Collection of aphorisms 328Helmut Maucher's own aphorisms and thoughts 331Biographies 336Helmut Maucher 336Fredmund Malik 338Farsam Farschtschian 340Literature 342Interviews with Helmut Maucher 342Speeches, publications and essays by Helmut Maucher 343Literature by Fredmund Malik 346Literature by Farsam Farschtschian 347Index 348Contents

Preface by Farsam Farschtschian 9

Part 1
Introduction by Fredmund Malik

Good management - Good Food, Good Life 15

Secrets in Helmut Maucher's management 18
Against the mainstream, and therefore more successful 24
Encounters 25
Dynamic and growth with successful acquisitions 27
CEO, Board of Directors and right governance 30
People and corporate culture 33
An unusual person with unusual working methods 37
No great words, but fine distinctions 38
Commonsense, pragmatism and wisdom 39

Part 2
From Helmut Maucher's Speeches, Publications and Interviews

Editorial note 44
Corporate Policy, Corporate Managment and Organization Policy45

Walking a fine line 45
The fine art of managing a company 47
"I don't yearn for simple solutions but I do see many things more simply" 55
Corporate managment in a global economy - Thoughts on future leadership
requirements and requisite leadership attributes 64
Human Resources and Management Policy 74

Challenges for future corporate leaders 74
"Courage is needed" 84
"Don't do anything that cannot appear in the press tomorrow" 92

Sustainability and Value Orientation 99

Are morals worthwhile in business? The importance of morals
for long-term sustainable success 99
Value orientation as an important constituent of modern corporate
management - Experiences in managing an international corporation 107
"Backbone is required" 113
"Our generation had more staying power" 116

Research and Innovation 122

The significance of research and innovation for long-term competitiveness
in Europe 122
The significance of innovation and research for the future development
of the food industry 126

Acquisitions 132

Growth through takeovers, acquisitions, co-operation, joint ventures
and mergers - The practical experience of prominent business leaders 132
"The frosty winds of change" 136
"Some players are conquering the markets" 139
Interview with Helmut Maucher about his highly successful acquisition
policy at Nestlé 149

Marketing, Advertising and Communication 160

Fast moving consumer goods: current and future aspect of marketing 160
Product and branding policy between effective positioning and dilution 175
Credibility and communication as elements of modern corporate
and brand policy 183
Cultivating simplicity 188

The Economy, Politics and Society 190

Is Rhineland capitalism sustainable and viable for the future? 190
Visions and innovations as an important factor of success
in the progressive globalization of the food industry 196
The social responsibility of companies in the age of globalization 205
The proper degree of moderation 207
Economic opportunities for Upper Swabia in the world of today 218
Remain true to yourselves! 226
Education for the future - Thoughts of an entrepreneur 233

Part 3
Discussion between Helmut Maucher and Fredmund Malik
Thoughts on Management and the Economy

Introduction to the Discussion 241
Corporate Governance, Organizational Structure and Strategy 243

Shareholder value and management 243
The importance of long-term corporate governance 252
A strong CEO in power - and alternatives 258
Effective management of Board meetings 267
CEO and Chairman - One and the same person 271

Effective Management and Daily Management Routine 275

The importance of education and training and the selection of employees 275
Important literature and authors 278
Discussion on working methods and effectiveness 279
The importance of PR and media work 287
Management style, motivation and applied leadership 290
Measures to foster innovation 296
Human resources policy 303

Politics, Business and Society 305

Part 4
Helmut Maucher's Thoughts on the Future and Recommendations
for Improving our Democratic Constitutions

Some comments on future developments 309
Proposals for democratic constitutions 311
General thoughts and remarks to start with 311
Creating and increasing the efficiency