Maverick Entrepreneurs' Complete Battle Guide to Raising Capital (Part I and Part II)
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The Battle Begins... Do you need to find funding for your company? Then you need a strategic plan of attack! Make no mistake, raising capital is a process! To succeed, you're going to need to strategically out-think everyone, be emotionally resilient, brilliantly creative and totally prepared! Before an investor will even consider funding your company, they will scrutinize every detail of your business model, business plan and your total due diligence packet (in other words - your Strategic Battle PlanTM). Additionally, you must be able to speak the investor's language, justify every number in...
The Battle Begins... Do you need to find funding for your company? Then you need a strategic plan of attack! Make no mistake, raising capital is a process! To succeed, you're going to need to strategically out-think everyone, be emotionally resilient, brilliantly creative and totally prepared! Before an investor will even consider funding your company, they will scrutinize every detail of your business model, business plan and your total due diligence packet (in other words - your Strategic Battle PlanTM). Additionally, you must be able to speak the investor's language, justify every number in your financial projections, and respond to every question, suggestion and objection that they throw at you. Every aspect of your business must be explained and defendable. Then, you must learn how to passionately pitch investors and negotiate complicated and strategic deals while justifying your valuations and protecting your control. You must be better prepared than the rest - there's absolutely no room for weakness on these front lines! Very simply, either do it right or don't do it at all! Investors have no tolerance for weakness, incompetency or delays! Only the true Prima WarriorsTM will survive this battle and go on to victory. So the question is: Are You Maverick Ready?TM Veteran entrepreneur, leading business coach and CEO of Maverick Entrepreneurs LLC, Erica Drake takes you through a two-part proven approach to the process of raising capital for your privately held company. In Part I of her Battle Guide (Guide), she teaches you using diagrams and simple examples the Maverick Approach - an 8-Step method of systematically approaching the daunting task of raising capital. These steps include: 1. Mentally Prepare and Emotionally Commit 2. Build your total Strategic Battle PlanTM - it's more than just a business plan 3. Develop (or Fortify) Your Executive Team 4. Create Value: Perception, Proof, Partnerships and Intellectual Property 5. Review and Polish Your Due Diligence ChecklistTM - a comprehensive list of what you must have prepared and ready for review prior to seeking investors 6. Prospect for Investors 7. Pitch and Present to Investors 8. Negotiate and Close the Deal * The Investment Battlefield - all about corporate structuring, the different types of investors and how to close a deal while maintaining control * Understanding Valuations - how to calculate and justify your own valuation In Part II of the Guide, theory turns into action! Drake gives you a checklist of items you need to complete, with detailed templates to build each item of your Strategic Battle PlanTM. * The 6-Key Business Model DiagramsTM, Business Plan and 5-Year Financial Projections * Investor Presentation (Pitch Deck and Pitch CardTM) * Your Elevator Pitch, Email Pitch and Tagline Finally, Drake gives you sample investor questions and answers to prepare for your presentation, along with where to find 1,000's of real accredited investors to pitch and close your deal. This easy-to-read Guide will become every entrepreneur's capital-raising manual. It is designed to groom you for each battle by teaching you to think strategically from the very beginning, coach you so you'll learn the right approach, and then give you the survival skills and strategies necessary to persevere to a successful outcome. You can raise the capital you need to make your dreams come true - you just need to start by following behind a seasoned warrior, who will teach you, lead you and tell you when to duck (until you get some combat experience of your own)!
