Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration.
Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration.
Preface Introduction Chapter 1: Technology and Social Media Chapter 2: Media Relations Chapter 3: Building Community Partnerships Chapter 4: Public Relations, Inside and Out Chapter 5: Fund Raising Conclusion Appendices: Success Stories: Appendix A: John J. Herrera Elementary -Marketing Makes a Difference Appendix B: Colorado Springs School District 11, Electronic Dialogue: A Means to Greater Community Loyalty Appendix C: Community Connections for All Students/ Arts Education Matters About the Author
Preface Introduction Chapter 1: Technology and Social Media Chapter 2: Media Relations Chapter 3: Building Community Partnerships Chapter 4: Public Relations, Inside and Out Chapter 5: Fund Raising Conclusion Appendices: Success Stories: Appendix A: John J. Herrera Elementary -Marketing Makes a Difference Appendix B: Colorado Springs School District 11, Electronic Dialogue: A Means to Greater Community Loyalty Appendix C: Community Connections for All Students/ Arts Education Matters About the Author
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