Johanna M. Lockhart

Maximize Your School Marketing

• Broschiertes Buch

Produktbeschreibung

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 138
• Erscheinungstermin: 1. Oktober 2016
• Englisch
• Abmessung: 229mm x 152mm x 8mm
• Gewicht: 212g
• ISBN-13: 9781475829990
• ISBN-10: 147582999X
• Artikelnr.: 45194847

Autorenporträt

Johanna Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at state and national levels.

Inhaltsangabe

Preface Introduction Chapter 1: Technology and Social Media Chapter 2:
Media Relations Chapter 3: Building Community Partnerships Chapter 4:
Public Relations, Inside and Out Chapter 5: Fund Raising Conclusion
Appendices: Success Stories: Appendix A: John J. Herrera Elementary
-Marketing Makes a Difference Appendix B: Colorado Springs School District
11, Electronic Dialogue: A Means to Greater Community Loyalty Appendix C:
Community Connections for All Students/ Arts Education Matters About the
Author