The book addresses the critical importance of communication, specifically how boards of education and the superintendent must communicate with stakeholders.
The book addresses the critical importance of communication, specifically how boards of education and the superintendent must communicate with stakeholders.
Brian Creasman, Ed.D. is currently superintendent of Fleming County Schools in Kentucky. He is a published book author and has served as an assistant superintendent, a high school and middle school principal and assistant principal, and an instructional technologist and classroom teacher. Brad Hughes provides professional development training in communications-related topics. A retired journalist and public affairs director, he manages an education news blog on Twitter, averaging better than 12,000 engagements daily.
Inhaltsangabe
Foreword Opening Testimonial Introduction Chapter 1: Communicating as a Purpose-Driven Team Chapter 2: The Importance of 'We" not "Me" Chapter 3: Communicating When Leaders Differ Chapter 4: Board Meetings and Messages Chapter 5: An Informed School Family can be an Engaged School Family Chapter 6: Two-way Communicating Via the News Media Chapter 7: Know when to Talk and Know when to hold Back Chapter 8: Learning and Practicing the Art of Listening Chapter 9: Social Speaking - Online Engagement Matters Chapter 10: Putting the Forward Focus on Growth Chapter 11: Building - and Maintaining - Support for Schools Chapter 12: Success: See It, Speak It Chapter 13: Communicating in a Timely Manner in Calm and in Crisis Chapter 14: Mistakes Happen and How We Acknowledge Them Matters Chapter 15: Crafting a Year-round Schedule to Communicate School Success Conclusion: A Final Thought Afterword
Foreword Opening Testimonial Introduction Chapter 1: Communicating as a Purpose-Driven Team Chapter 2: The Importance of 'We" not "Me" Chapter 3: Communicating When Leaders Differ Chapter 4: Board Meetings and Messages Chapter 5: An Informed School Family can be an Engaged School Family Chapter 6: Two-way Communicating Via the News Media Chapter 7: Know when to Talk and Know when to hold Back Chapter 8: Learning and Practicing the Art of Listening Chapter 9: Social Speaking - Online Engagement Matters Chapter 10: Putting the Forward Focus on Growth Chapter 11: Building - and Maintaining - Support for Schools Chapter 12: Success: See It, Speak It Chapter 13: Communicating in a Timely Manner in Calm and in Crisis Chapter 14: Mistakes Happen and How We Acknowledge Them Matters Chapter 15: Crafting a Year-round Schedule to Communicate School Success Conclusion: A Final Thought Afterword
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