McDonaldization Revisited

Critical Essays on Consumer Culture
Herausgeber: Alfino, Mark; Wynyard, Robin; Caputo, John S.

• Broschiertes Buch

Produktbeschreibung

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 232
• Erscheinungstermin: 5. September 2000
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 383g
• ISBN-13: 9780275961046
• ISBN-10: 0275961044
• Artikelnr.: 21852805

Autorenporträt

Mark Alfino, John S. Caputo, Robin Wynyard

Inhaltsangabe

Foreword by Douglas Kellner Preface Introduction by Mark Alfino, John S.
Caputo, and Robin Wynyard Nostalgia and Mass Culture: McDonaldization and
Cultural Elitism by Martin Parker It May Be a Polar Night of Icy Darkness,
but Feminists Are Building a Fire by Jane Rinehart The Rhetoric of
McDonaldization: A Social Semiotic Perspective by John S. Caputo
McDonaldization and the Global Sports Store: Constructing Consumer Meanings
in a Rationalized Society by Steven Miles A Sociology of Rib Joints by
Philip D. Holley and David E. Wright, Jr. Old Wine in New Bottles--Critical
Limitations of the McDonaldization Thesis -- The Case of Hospitality
Services by Roy C. Wood McDonaldization and Consumer Choice in the Future:
An Illusion or the Next Marketing Revolution? by Stephen Taylor, Sheena
Smith, and Phil Lyon The McCommodification of Society: Rationalization and
Critical Theory by Thomas M. Jeannot Missing the Cultural Basis of
Irrationality in the McDonaldization of Society by Ngure wa Mwachofi The
Bunless Burger by Robin Wynyard Postmodern Hamburgers: Taking a Postmodern
Attitude Toward McDonald's by Mark Alfino Index