Measurable Results - Arnott, John
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In a world where the rules of marketing seem to change every week, how can you build a strategic plan to grow your business? You need a marketing plan that gives you results you can measure - a data-driven approach tailored to your unique business. In just four simple steps, John Arnott will teach you how to get marketing results, by: building a strong online presence, getting real leads, nurturing them to a sale, and managing your online community. With clear, actionable steps and a plan to analyze your results to ensure you're on the right path, Measurable Results will give you everything you need to see real results in your business.…mehr

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Produktbeschreibung
In a world where the rules of marketing seem to change every week, how can you build a strategic plan to grow your business? You need a marketing plan that gives you results you can measure - a data-driven approach tailored to your unique business. In just four simple steps, John Arnott will teach you how to get marketing results, by: building a strong online presence, getting real leads, nurturing them to a sale, and managing your online community. With clear, actionable steps and a plan to analyze your results to ensure you're on the right path, Measurable Results will give you everything you need to see real results in your business.
Autorenporträt
John Arnott is an accomplished executive, author, and entrepreneur with over 25 years of experience leading digital transformation and leveraging emerging technologies to drive business success. As CEO of ContentFirst Marketing, John helps enterprises convert more sales through advanced analytics, digital marketing, and AI solutions. Previously, he held leadership roles in IT, consulting, and data architecture across healthcare, manufacturing, professional services, and other industries. John began his career at Arthur Andersen before founding three successful tech-focused ventures. He has extensive expertise in business intelligence, data analytics, digital marketing, and strategic planning. John is the author of two books - Measurable Results: Stop Wasting Money and Start Seeing Growth Today and Content First Marketing. His writing focuses on providing executives with practical frameworks on marketing, sales, and technology strategy.