Measuring and Evaluating the Efficacy and Impact of Non-Commerical Advertisements - Viswanathan, Palanisamy; Pongiannan, K.
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Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. Word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.

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Produktbeschreibung
Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. Word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.
Autorenporträt
Dr. P. Viswanathan, Assistant Professor in Commerce with Professional Accounting, Sri Ramakrishna Mission Vidyalaya College of Arts and Science (Autonomous), affiliated to Bharathiar University.