Measuring and Evaluating the Efficacy and Impact of Non-Commerical Advertisements - Viswanathan, Palanisamy; Pongiannan, K.
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Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. Word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.

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Produktbeschreibung
Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. Word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.
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Autorenporträt
Dr. P. Viswanathan, Assistant Professor in Commerce with Professional Accounting, Sri Ramakrishna Mission Vidyalaya College of Arts and Science (Autonomous), affiliated to Bharathiar University.