Measuring Media Use and Exposure

Recent Developments and Challenges
Herausgegeben:Peter, Christina; Naab, Teresa; Kühne, Rinaldo

• Broschiertes Buch

Produktbeschreibung

The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use.The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.

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Produktdetails

• Methoden und Forschungslogik der Kommunikationswissenschaft 14
• Verlag: Halem
• Seitenzahl: 360
• Erscheinungstermin: 11. September 2019
• Englisch
• Abmessung: 252mm x 147mm x 23mm
• Gewicht: 452g
• ISBN-13: 9783869622873
• ISBN-10: 3869622873
• Artikelnr.: 48163305

Inhaltsangabe

Christina Peter / Teresa K. Naab / Rinaldo Kühne 9Measuring Media Use and Exposure: Recent Developments and ChallengesBenjamin Krämer / Felix Frey 15Measuring Strategies of Media Use: Methodological Approaches and the 'Techno-phenomenological Gap'Anna Schnauber-Stockmann / Teresa K. Naab 38Validating the Response-Frequency Measure of Media HabitVeronika Karnowski / Teresa K. Naab / Daniela Schlütz 59On the Challenges of Measuring Mobile Social Media Use: Explaining Differences Between Data from Surveys and Mobile Experience SamplingAnne-Linda Camerini / Peter J. Schulz 90Two Perspectives Are Better than One: Applying the Actor-Partner Interdependence Model to Self-Report Media Studies with Children and Their ParentsSteffen Lepa 114Combining Inverse Propensity Score Weighting with Media Repertoire Clustering as a Way to Increase Validity and Representativeness of Longitudinal Cross-media Use StudiesStefan Geiss 139How Content-User Data Linking Decisions Affect Media Effects Estimates: A Model Comparison ApproachMarko Bachl / Michael Scharkow 175Some Suggestions on Dealing with Measurement Error in Linkage AnalysesArne Freya Zillich / Sabrina Heike Kessler 196Measuring Selective Exposure to Online Information. Combining Eye-tracking and Content Analysis of Users' Actual Search BehaviorFranziska Marquart / Jörg Matthes 221Measuring Selective Reading Behavior - An Eye-Tracking ApproachFreya Sukalla 244The Use of a Lexical Decision Task to Measure Counterarguing:An Illustrative Example of a New Approach to Post-Exposure Measurement of Media ProcessingStefanie Fuchsloch / Gerret von Nordheim / Karin Boczek 266Unlocking Digitized Public Spheres:Research Opportunities and Legal Challenges in the Use of Text Mining for Content AnalysisDamian Trilling 297Conceptualizing and Measuring News Exposure as Network of Users and News ItemsChristian Strippel 318Log File Analysis as a Method for Automated Measurement of Internet UsageAuthors 352