Andere Kunden interessierten sich auch für
![MEASURING E-SERVICE QUALITY AND ITS LINKAGE TO CUSTOMER LOYALTY]( "MEASURING E-SERVICE QUALITY AND ITS LINKAGE TO CUSTOMER LOYALTY")
MEASURING E-SERVICE QUALITY AND ITS LINKAGE TO CUSTOMER LOYALTY44,99 €![Services Management: Conceptualizing and Measuring Customer Perceived Service Quality]( "Services Management: Conceptualizing and Measuring Customer Perceived Service Quality")
Services Management: Conceptualizing and Measuring Customer Perceived Service Quality18,95 €![Measuring Consumer-Based Brand Equity]( "Measuring Consumer-Based Brand Equity")
Measuring Consumer-Based Brand Equity38,99 €![Measuring Brand Equity from Aggregate Sales data]( "Measuring Brand Equity from Aggregate Sales data")
Measuring Brand Equity from Aggregate Sales data46,99 €![Measuring the Brand Equity of Puerto Rico as a Destination Brand]( "Measuring the Brand Equity of Puerto Rico as a Destination Brand")
Measuring the Brand Equity of Puerto Rico as a Destination Brand40,99 €![Measuring Consumers' Preferences Towards Mobile Service Providers]( "Measuring Consumers' Preferences Towards Mobile Service Providers")
Measuring Consumers' Preferences Towards Mobile Service Providers26,99 €![Measuring Customer Service Effectiveness]( "Measuring Customer Service Effectiveness")
Measuring Customer Service Effectiveness202,99 €
This study will be as a practical guideline for service quality, especially banking services. The outcome of this study will assist the development of the service quality in the banking services. The work can better direct bank staff in order to meet with the customer needs and their satisfaction. If the result showed the high score, the bank service providers would be happy with the service. In contrast, if the result showed the low score, the bank service provider would improve the service and arrange training programs. Although a great number of such research studies take place in the context of developed countries, the similar studies in the context of a rapidly developing country like in India are limited. This exploratory study focuses on the issue of measuring of service quality in banking sector in a developing country like India. In line with the above stated purpose, this present study attempts to examine the applicability of two popular measures of service quality in the banking sector.