Andere Kunden interessierten sich auch für
![Cyberculture: From Plato to The Virtual Universe]( "Cyberculture: From Plato to The Virtual Universe")
Cyberculture: From Plato to The Virtual Universe17,95 €![Critical comparison and examination of the language used by George W. Bush and Urban II to declare the ¿war on terror¿ and the first crusade]( "Critical comparison and examination of the language used by George W. Bush and Urban II to declare the ¿war on terror¿ and the first crusade")
Critical comparison and examination of the language used by George W. Bush and Urban II to declare the ¿war on terror¿ and the first crusade16,95 €![Developing Women Leaders in the Academy through Enhanced Communication Strategies]( "Developing Women Leaders in the Academy through Enhanced Communication Strategies")
Developing Women Leaders in the Academy through Enhanced Communication Strategies136,99 €![Freeconomics: Do consumers tend to discriminate pay-models for information goods?]( "Freeconomics: Do consumers tend to discriminate pay-models for information goods?")
Freeconomics: Do consumers tend to discriminate pay-models for information goods?17,99 €![Mediated Participation in the column ¿A day in the life of¿¿]( "Mediated Participation in the column ¿A day in the life of¿¿")
Mediated Participation in the column ¿A day in the life of¿¿18,95 €![The influence of social media on relationship marketing]( "The influence of social media on relationship marketing")
The influence of social media on relationship marketing17,95 €![Can the wall pay out? Selected research results on the theory and practise of newspaper paywalls]( "Can the wall pay out? Selected research results on the theory and practise of newspaper paywalls")
Can the wall pay out? Selected research results on the theory and practise of newspaper paywalls15,95 €
Project Report from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, , language: English, abstract: Thanks to the advances in telecommunications and mobile computing, smartphoneshave emerged as a vital tool for enhanced communication, connectivity andproductivity. With the increased penetration of smartphones and mobileapplications, Over-The-Top (OTT) mobile messaging applications now constitute asignificant threat to mobile network operators' SMS-messaging revenues. Theliterature available today shows that OTT applications like WhatsApp, Viber,Facebook Chat, Skype, etc will cost $54 billion lost in revenue to mobile networkoperators. As a result, it becomes critical for mobile network operators to put in placeeffective strategies that will slow the impact of OTT apps.This research investigates the pro-active measures that mobile operators have takenin developing countries to address this challenge and also measures theeffectiveness of these measures in their respective markets.Data was collected through questionnaires from over 400 pre-paid subscribers inAccra. The findings of the research show that OTT apps are changing the behaviourof smartphone users regarding text messaging. The research revealed that morethan half smartphone users send less than 5 SMS messages a day. However, withthe introduction of "bundles" by mobile operators in Ghana as a strategy to generatea sustainable average revenue per user seems to be working. Majority ofsubscribers perceive data bundle as a cheaper and better option than Pay-As-You-Go. However, the introduction of SMS bundle seems not to be an efficient strategyagainst OTT apps since they are limited to on-net communications only.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.