Bander Almehmadi

Measuring the factors influencing e-Commerce growth in Saudi Arabia

I.S. Success factors and Demographics measurements

• Broschiertes Buch

Produktbeschreibung

The construction of an evaluation mechanism for entrepreneurial e-Commerce projects can be foreseen as vital to help tolerate any obstacles or source of failure that might arise in the path of the new business. Establishing a framework that encapsulates all crucial factors is a mandatory requirement in this evaluation process in order to set standers by which a firm could measure its success ability and predict and reveal all bottlenecks by carrying a full proactive inspection rather than taken by surprise. This research investigates the factors that are acting as stimulators to expand entrepreneurial e-Commerce activity amongst Saudis in the Arabian market. Based on a quantitative survey by way of a structured questionnaire, this study identifies (through factor analysis) the important factors that are impacting on rapid growth/development among entrepreneurial e-Commerce business in Saudi Arabia. The study also uses descriptive statistics to establish the level of the gap between the importance of these factors, as perceived by consumers.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 88
• Erscheinungstermin: 13. September 2011
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 134g
• ISBN-13: 9783845438962
• ISBN-10: 3845438967
• Artikelnr.: 34761955

Autorenporträt

Bander Almehmadi is a Business Development Specialist at Saudi Arabian Airlines¿ e-Business Center with 8 years expertise in e-Business enterprise solutions development, Portal Development, Web Component & Web Services Development, and mobile business development. He holds an MBA Degree with Merit from the University of Nottingham, UK in 2010.