Media and New Religions in Japan - Baffelli, Erica
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The history of Japanese New Religions (shinshukyo), since the late Nineteenth Century, has been strongly influenced by the development of the media and by the image strategies associated with them. The focus of this book is the media narratives created by Japanese New Religions in order to proselytize, communicate with members, and (re)create their image. A great deal of scholarly attention has been devoted to how the media deal with religion and how religion is performed and expressed in the context of the media. However, most research on religion and media in Japan has focused on media…mehr

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Produktbeschreibung
The history of Japanese New Religions (shinshukyo), since the late Nineteenth Century, has been strongly influenced by the development of the media and by the image strategies associated with them. The focus of this book is the media narratives created by Japanese New Religions in order to proselytize, communicate with members, and (re)create their image. A great deal of scholarly attention has been devoted to how the media deal with religion and how religion is performed and expressed in the context of the media. However, most research on religion and media in Japan has focused on media representations of religions. In this book, author Erica Baffelli develops a framework to analyze the interaction of media and religion in the context of Japanese New Religions. In particular, the analysis of the way that religion is 'done' in the context of media implies a re-discussion of classical definitions of ritual, charisma, and communitas. In the context of Japanese New Religions, this volume introduces the concept of shinhatsubai ('new sale') often used in Japan as an advertising slogan for 'latest and newest' products. The notion of shinhatsubai is here used as a descriptive term for Japanese New Religions' constant image changes and attempts to be attractive.
The Open Access version of this book, available at www.taylorfrancis.com/books/9781135117849, has been made available under a Creative Commons Attribution-Non Commercial-No Derivative 4.0 license. Japanese "new religions" (shinsh¿ky¿) have used various media forms for training, communicating with members, presenting their messages, reinforcing or protecting the image of the leader, and, potentially, attracting converts. In this book the complex and dual relationship between media and new religions is investigated by looking at the tensions groups face between the need for visibility and the risks of facing attacks and criticism through media. Indeed media and new technologies have been extensively used by religious groups not only to spread their messages and to try to reach a wider audience, but also to promote themselves as a highly modern and up-to-date form of religion appropriate for a modern technological age. In 1980s and early 1990s some movements, such as Agonsh¿ , K¿fuku no Kagaku, and Aum Shinriky¿ came into prominence especially via the use of media (initially publications, but also ritual broadcasts, advertising campaigns, and public media events). This created new modes of ritual engagement and new ways of interactions between leaders and members. The aim of this book is to develop and illustrate particular key issues in the wider new religions and media nexus by using specific movements as examples. In particular, the analysis of the interaction between media and new religions will focus primarily on three case studies predominantly during the first period of development of the groups.
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Autorenporträt
Erica Baffelli is currently a Senior Lecturer in Japanese Studies at the University of Manchester, UK. She is interested in religion in contemporary Japan, with a focus on groups founded from the 1970s onwards. Currently she is examining the interactions between media and "new religions" (shinshūkyō) in 1980s and 1990s and the changes in the use of media by religious institutions after the 1995 Tokyo subway attack.