John W Dimmick

Media Competition and Coexistence

The Theory of the Niche

• Gebundenes Buch

Produktbeschreibung

This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of interest to media researchers, economists, and others in the media industries.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 158
• Erscheinungstermin: 1. September 2002
• Englisch
• Abmessung: 223mm x 173mm x 15mm
• Gewicht: 381g
• ISBN-13: 9780805837872
• ISBN-10: 0805837876
• Artikelnr.: 21912776

Autorenporträt

John W. Dimmick

Inhaltsangabe

Contents: Preface. Competition Within Industries: Sociocultural Evolution.
The Theory of the Niche. Competition for Advertising. The Niche and the
Strategic Group: The Niche-Breadth Strategy. The Gratification-Utility
Niche. Further Aspects of Competition and Coexistence. The Community Level:
Niche Difference, Coexistence, and Complexity.