This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco
Inhaltsangabe
Contents: Preface. Part I: Economic Value and Structure.J. Owers R. Carveth A. Alexander An Introduction to Media Economics Theory and Practice. R. Corn-Revere R. Carveth Economics and Media Regulation. G.W. Ozanich M.O. Wirth Structure and Change: A Communications Industry Overview. C.A. Hollifield The Economics of International Media. Part II: Industries and Practices.R.G. Picard The Economics of the Daily Newspaper Industry. A.N. Greco The Economics of Books and Magazines. D.A. Ferguson The Broadcast Television Networks. B.J. Bates T. Chambers The Economics of the Cable Industry. D. Gomery The Economics of Hollywood: Money and Media. A.B. Albarran The Economics of the Contemporary Radio Industry. E.W. Rothenbuhler T. McCourt The Economics of the Recording Industry. M.A. Shaver The Economics of the Advertising Industry. R. Carveth The Economics of Online Media.
Contents: Preface. Part I: Economic Value and Structure.J. Owers R. Carveth A. Alexander An Introduction to Media Economics Theory and Practice. R. Corn-Revere R. Carveth Economics and Media Regulation. G.W. Ozanich M.O. Wirth Structure and Change: A Communications Industry Overview. C.A. Hollifield The Economics of International Media. Part II: Industries and Practices.R.G. Picard The Economics of the Daily Newspaper Industry. A.N. Greco The Economics of Books and Magazines. D.A. Ferguson The Broadcast Television Networks. B.J. Bates T. Chambers The Economics of the Cable Industry. D. Gomery The Economics of Hollywood: Money and Media. A.B. Albarran The Economics of the Contemporary Radio Industry. E.W. Rothenbuhler T. McCourt The Economics of the Recording Industry. M.A. Shaver The Economics of the Advertising Industry. R. Carveth The Economics of Online Media.
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