First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents: Preface. Part I: Programmatic Assessment.W.G. Christ Defining Media Education. W.G. Christ J.M. McCall L. Rakow R.O. Blanchard Integrated Communication Programs. P. Orlik R. Donald Telecommunications Programs. J. VanSlyke Turk Journalism and Mass Communications Programs. K.A. Krendl R. Warren K.A. Reid Distance Learning. Part II: Knowledge Skills and Attitude Assessment.S. Wulff Media Literacy. H. Ruminski W. Hanks Critical Thinking. S. Finn Media Writing. A.M. Rubin R.B. Rubin Information Gathering. M.J. Haefner Ethics. S.H. Williams N.J. Medoff Production. B.L. Sherman Management. T. Dickson Reporting and Editing. D. Kruckeberg Public Relations. E. Applegate Advertising.
Contents: Preface. Part I: Programmatic Assessment.W.G. Christ Defining Media Education. W.G. Christ J.M. McCall L. Rakow R.O. Blanchard Integrated Communication Programs. P. Orlik R. Donald Telecommunications Programs. J. VanSlyke Turk Journalism and Mass Communications Programs. K.A. Krendl R. Warren K.A. Reid Distance Learning. Part II: Knowledge Skills and Attitude Assessment.S. Wulff Media Literacy. H. Ruminski W. Hanks Critical Thinking. S. Finn Media Writing. A.M. Rubin R.B. Rubin Information Gathering. M.J. Haefner Ethics. S.H. Williams N.J. Medoff Production. B.L. Sherman Management. T. Dickson Reporting and Editing. D. Kruckeberg Public Relations. E. Applegate Advertising.
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