This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.
«Not teaching critical media literacy to your first graders? Why not?! With television and Internet content shaping how children see their world and themselves, Jeff Share argues 'the earlier the better.' This book makes a compelling case for helping our youngest students analyze and create media. Taking up the tools - cameras, computers, pens, and pencils - in their own hands, children begin to participate in the discourse of democracy. Most importantly, they learn that they belong.» (Carol Jago, President of the National Council of Teachers of English; Director of the California Reading and Literature Project at UCLA)
«Media literacy needs to be understood as a fundamental component of any well-rounded educational curriculum in the twenty-first century. In this groundbreaking work, Jeff Share argues persuasively that it is never too early to help young children learn the skills they need to make sense of the media culture in which they're already immersed. Quite simply, this book should be required reading for all elementary educators, administrators, educational policy makers, and parents too.»
(Jackson Katz, Creator of the educational video Tough Guise: Violence, Media and the Crisis in Masculinity)
«Media literacy needs to be understood as a fundamental component of any well-rounded educational curriculum in the twenty-first century. In this groundbreaking work, Jeff Share argues persuasively that it is never too early to help young children learn the skills they need to make sense of the media culture in which they're already immersed. Quite simply, this book should be required reading for all elementary educators, administrators, educational policy makers, and parents too.»
(Jackson Katz, Creator of the educational video Tough Guise: Violence, Media and the Crisis in Masculinity)