Media Management Review

Herausgeber: Warner, Charles

• Broschiertes Buch

Produktbeschreibung

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 210
• Erscheinungstermin: 1. Juni 1997
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 312g
• ISBN-13: 9780805817881
• ISBN-10: 0805817883
• Artikelnr.: 25689260

Autorenporträt

Charles Warner

Inhaltsangabe

Contents: Preface. C. Warner
Case Study: The Helicopter Wars. F.D. Hale
Response of Newspaper Circulation to Local Economic Changes. G.T. Cameron
B.A. Hollander
G.J. Novak
S.A. Shamp
Assessing the Potential of a Full-Featured Electronic Newspaper for the Young Adult Market. R. Cooper
The Structural Determinants of Television Ratings Share: Network Affiliation
Broadcast Band
Cable Penetration
and Market Concentration. M.D. Bunker
Sexual Harassment and Vicarious Liability of Media Organizations. V.E. Limburg
A Proactive Model for Solving Ethical Dilemmas. P.T. Whalen
B.R. Litman
Short-Circuited Mergers in the Mass Media: Credible and Incredible Evidence. V. Whitehouse
C. Cooper
Should Rape Victims Be Identified in News Stories? L.G. Burkum
How Much Is Ignorance of Libel Law Costing Your Organization? J.E. Mueller
Delivery System Disaster: Circulation Problems of the St. Louis Sun. L. Collette
J.D. Kelly
The Winner of Air Discontent: Preemption of "NYPD Blue" Amid Economic Risk and Audience Reaction to Gatekeeping. M.N. Matthews
Pathway to the Top: How the Top Newspaper Chains Train and Promote Publishers. C. Warner
Compensating Broadcast Salespeople: Some Recommendations. D.A. Ferguson
The Domain of Inquiry for Media Management Researchers.