Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career…mehr
Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.
Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial professor in the School of Journalism and Media in the Moody College of Communication at the University of Texas at Austin. He previously served as Latino Media Studies Director in the Moody College of Communication and Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published numerous books, articles and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies and media flow and culture. He is still active in research and writing in global media, international communication and cultural theory, the digital divide in the United States and other countries and global television studies. In addition to his own research in Latin America, Asia and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia and presented seminars abroad on media research, television programming strategies and telecommunications privatization. Currently, he serves on the editorial boards of Communication Theory, International Journal of Communication, Media Industries, Chinese Journal of Communication, Journal of Latin American Communication Research, Studies in Latin American Popular Culture, Comunicacion e Cultura and Revista Intercom. Visit Professor Straubhaar at https: //moody.utexas.edu/faculty/joe-straubhaar.
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