This vol. explores media convergence and examines technology's impact on media companies and on journalistic, business & economic practices that have been adjusted to meet the changes. For students in media mgmt, mass comm, mass media, etc.
This vol. explores media convergence and examines technology's impact on media companies and on journalistic, business & economic practices that have been adjusted to meet the changes. For students in media mgmt, mass comm, mass media, etc.
Contents: Preface. Part I: Media Organizations and Convergence. Introduction: The Many Faces of Convergence. Traditional Media and Business Practices. Theoretical Implications. Part II: Convergence in Action. Tribune Company: A Convergence Pioneer Since the 1900s. Media General: A Temple to Convergence--The News Center in Tampa, Florida. Belo Corporation: Market Dominance in Dallas. Part III: Conclusion. Social Capital: Implications for Convergence. The Future of Convergence.
Contents: Preface. Part I: Media Organizations and Convergence. Introduction: The Many Faces of Convergence. Traditional Media and Business Practices. Theoretical Implications. Part II: Convergence in Action. Tribune Company: A Convergence Pioneer Since the 1900s. Media General: A Temple to Convergence--The News Center in Tampa, Florida. Belo Corporation: Market Dominance in Dallas. Part III: Conclusion. Social Capital: Implications for Convergence. The Future of Convergence.
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