Gayle Brewer

Media Psychology

• Broschiertes Buch

Produktbeschreibung

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

Produktdetails

• Verlag: Bloomsbury Academic / Macmillan Education
• 2011 edition
• Seitenzahl: 296
• Erscheinungstermin: 7. November 2011
• Englisch
• Abmessung: 235mm x 155mm x 16mm
• Gewicht: 452g
• ISBN-13: 9780230279209
• ISBN-10: 0230279201
• Artikelnr.: 33611692

Autorenporträt

Gayle Brewer

Inhaltsangabe

Introduction
G.Brewer and S.Robinson PART I: PERSUASION AND INFLUENCE Media Violence
G.Brewer Health Communication
P.Eckler and E.O'Gara Body Image and Eating Behaviour
B.Gunter and J.Smith Advertising
G.Brewer PART II: INTERACTION WITH THE MEDIA Internet and Interaction
J.Cabiria Computer and Video Games
J.Bryce and L.K.Kaye Celebrity and Parasocial Relationships
R.Lange, J.Houran and L.E.McCutcheon PART III: REPRESENTATION Portrayal of Crime
L.Heath Race and Ethnic Stereotyping
E.Behm Morawitz and D.Ta Gender Stereotyping
N.Signorielli Politics
G.G.Holyk Research Methodology
S.Robinson.