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There are plenty of marketing and media relations books and lots of courses available that anyone could take. The problem is that most of them either don't cater to the special needs of financial professionals or are simply too big and complicated to meet the basic marketing and media-relations needs - which is done here. Most financial professionals don't have the time or inclination to immerse themselves in a full-range media and creative marketing strategy. Here is what they need to know, based on the author's 20+ years in this business as a marketing and communications professional, written in a direct and concise manner. With this information you'll be able to launch a basic marketing and media-relations strategy yourself or competently discuss one with an outside professional you may consider hiring.