Media Relations and the Modern First Lady

From Jacqueline Kennedy to Melania Trump
Herausgeber: Burns, Lisa M.

• Gebundenes Buch

Produktbeschreibung

This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.

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Produktdetails

• Lexington Studies in Political Communication
• Verlag: Lexington Books
• Seitenzahl: 342
• Erscheinungstermin: 6. Februar 2020
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 647g
• ISBN-13: 9781793611246
• ISBN-10: 1793611246
• Artikelnr.: 58299907

Autorenporträt

Edited by Lisa M. Burns - Contributions by Maurine H. Beasley; Joshua M. Bentley; Shaniece B. Bickham; Pamela G. Bourland-Davis; Abby M. Brooks; Lisa M. Burns; Diana Bartelli Carlin; Myra G. Gutin; Linda B. Hobgood; Nancy Kegan Smith; Russell Mack; Anne F

Inhaltsangabe

Introduction: Why Do First Lady Media Relations Matter? Lisa M. Burns
Chapter 1: History of First Lady Media Relations from Martha Washington to
Mamie Eisenhower Maurine H. Beasley Chapter 2: Jacqueline Kennedy and the
Challenge of Establishing Modern First Lady Media Relations Elizabeth J.
Natalle Chapter 3: Lady Bird Johnson and the Press: "She Understood the
Language of the Trade" Nancy Keegan Smith and Diana Bartelli Carlin Chapter
4: Strength of a Tender Heart: Pat Nixon's Media Relations Linda B. Hobgood
Chapter 5: "For all the questions you didn't ask-I'm grateful": The Media
Relations of Betty Ford Myra G. Gutin Chapter 6: Rosalynn Carter, Mary
Finch Hoyt, and the Media: The Rise of the Steel Magnolia Pamela G.
Bourland-Davis, Jenni M. Simon, and Abby M. Brooks Chapter 7: The Boss's
Wife: Exploring Nancy Reagan's Complicated Role as Homemaker, Protector,
and Advocate Joshua M. Bentley and Russell Mack Chapter 8: First Lady
Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective
Media Relations Partnership Molly Wertheimer Chapter 9: Soldiering On: Lisa
Caputo, Marsha Berry, and First Lady Hillary Rodham Clinton's Media
Relations Anne F. Mattina Chapter 10: Speaking From the "Velvet Pulpit":
The Media Relations of Laura Bush Erika Cornelius Smith Chapter 11:
Michelle Obama and the Effective Use of Strategic Communication: The Art of
Mastering Messaging across Multiple Media Platforms Shaniece B. Bickham
Chapter 12: Melania Trump's Bullied Pulpit: Media Relations for an
Embattled First Lady Tammy R. Vigil Conclusion: The Dynamic Nature of First
Lady Media Relations Alison Novak