Media Relations in the 21st Century - Walsch, Daniel
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Explains the evolution of media relations over the past decade. This book provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.

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Explains the evolution of media relations over the past decade. This book provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.