This book examines the media reportage of the commodification of human beings through the practice of exorbitant bride prices in the Tiv nation, with a focus on its influence on the socio-cultural fabric. The research reveals that the media's portrayal of this phenomenon perpetuates harmful gender stereotypes and reinforces the objectification of women. The study's findings suggest that the media's role in shaping public opinion and influencing societal attitudes towards this practice is crucial, and that a more nuanced and critical approach to reporting is necessary to promote positive social change.