William Merrin is an Associate Professor in Media Studies at Swansea University, with research interests in media theory, digital media and culture and media history. He is the author of Baudrillard and the Media (2005) and co-editor of Jean Baudrillard: Fatal Theories (Routledge, 2008).
Introduction: 'Media Studies Gone Wrong' 1. Two Trajectories: The Rise of
Mass Media and Computing 2. The Material Revolution: Becoming Digital 3.
The Ecological Revolution: Convergence and Hybridity 4. The Cultural
Revolution: The Post-Broadcast Era 5. The Me-Dia Revolution: The Second
Reformation 6. Mass Media Studies: The Rise of Duck Science 7. The
Emperor's Old Clothes: Why Media Studies Didn't Work 8. Upgrading the
Discipline: Media Studies 2.0 9. The 21st Century Discipline: User Studies
and the Productive Turn 10. Open-Sourcing Knowledge: Towards a University
2.0 11. Conclusion: 'Shit Just Got Real' Bibliography
