Mark Dixon

Media Theory for A Level

The Essential Revision Guide

• Broschiertes Buch

Produktbeschreibung

Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 284
• Erscheinungstermin: 9. August 2024
• Englisch
• Abmessung: 198mm x 129mm
• Gewicht: 320g
• ISBN-13: 9781032421025
• ISBN-10: 1032421029
• Artikelnr.: 70147133

Autorenporträt

Mark Dixon is an Eduqas A Level examiner and Head of Media and Film at Durham Sixth Form Centre. He is also a freelance author, and has written for The Guardian, TES, Media Magazine and Teach Secondary as well as authoring a range of digital resources for Eduqas Media.

Inhaltsangabe

Media language
1. Semiotics: Roland Barthes
Concept 1: Denotation and connotation
Concept 2: The media's ideological effect
2. Structuralism: Claude Lévi-Strauss
Concept 1:Binary oppositions
Concept 2: Binary oppositions and ideological significance
3. Narratology: Tzvetan Todorov
Concept 1: The three-act ideal
Concept 2: The ideological effects of story structure
4. Genre theory: Steve Neale
Concept 1: Repetition and difference
Concept 2: Industry effects on genre-driven content
5. Postmodernism: Jean Baudrillard
Key concept: The real and the hyperreal
Media representation
6. Representation: Stuart Hall
Concept 1: Media representation processes
Concept 2: Stereotypes and power
7. Postcolonial theory: Paul Gilroy
Concept 1: Racial binaries, otherness and civilisationism
Concept 2: The legacy of empire and British identity
8. Feminist theory: Liesbet van Zoonen
Concept 1: The female body as spectacle
Concept 2: Masculinity in the media
9. Intersectionality: bell hooks
Concept 1: Interconnected oppression
Concept 2: hooks' call to action
10. Gender as performance: Judith Butler
Concept 1: Gendered identities are constructed through repetition and
ritual
Concept 2: Gender subversion and gendered hierarchies
11. Media and identity: David Gauntlett
Concept 1: Traditional and post-traditional media consumption
Concept 2: Reflexive identity construction
Media industries
12. Ownership effects: James Curran and Jean Seaton
Concept 1: Media concentration
Concept 2: Effects of concentration on media content
Concept 3: Diverse ownership creates diverse products
13. Regulation: Sonia Livingstone and Peter Lunt
Concept 1: Citizen and consumer models of media regulation
Concept 2: Regulation in the globalised media age
14. The culture industry: David Hesmondhalgh
Concept 1: Maximising profits and minimising risks
Concept 2: The effects of the internet revolution are difficult to diagnose
Media audiences
15. Media modelling effects: Albert Bandura
Concept 1: Violent behaviours are learned through modelling
Concept 2: Audiences copy media modelling
16. Cultivation theory: George Gerbner
Concept 1: Fear cultivation
Concept 2: Media consumption leads audiences to accept mainstream
ideologies
17. Reception theory: Stuart Hall
Concept 1: Encoding and decoding
Concept 2: Dominant, negotiated and oppositional decoding
18. Fandom: Henry Jenkins
Concept 1: Fan appropriation
Concept 2: Audience-producer convergence in the digital age
Concept 3: Fans use participatory culture to effect wider social change
19. The end of audience: Clay Shirky
Concept 1: Everybody makes the media
Concept 2: Everyday communities of practice
Bibliography
Index

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Media language

1. Semiotics: Roland Barthes

2. Structuralism: Claude Leìvi-Strauss

3. Narratology: Tzvetan Todorov

4. Genre theory: Steve Neale

5. Postmodernism: Jean Baudrillard

Media representation

6. Representation: Stuart Hall

7. Postcolonial theory: Paul Gilroy

8. Feminist theory: Liesbet van Zoonen

9. Intersectionality: bell hooks

10. Gender as performance: Judith Butler

11. Media and identity: David Gauntlett

Media industries

12. Ownership Effects: James Curran and Jean Seaton

13. Regulation: Sonia Livingstone and Peter Lunt

14. The culture industry: David Hesmondhalgh

Media Audiences

15. Media modelling effects: Albert Bandura

16. Cultivation theory: George Gerbner

17. Reception theory: Stuart Hall

18. Fandom: Henry Jenkins

19. The end of audience: Clay Shirky

Rezensionen

"This is a truly insightful book which addresses important changes in today's media landscape. It engages the reader through clear exposition, compelling examples and a lively invitation to engage in urgent debates."

Professor Sonia Livingstone, Department of Media and Communications, London School of Economics and Political Science



"The book media teachers have been waiting for. As well as accessible explanations of the theories that never patronise or over-simplify, Mark Dixon provides a series of questions that encourage a critical approach to applying the set theories to a range of media products. The book makes links and draws comparisons between overlapping theorists, provides useful explanations of key theoretical terms and even interviews some of the key thinkers to get a more detailed and updated explanation of how their ideas apply to the current media landscape.

Dixon not only gives a concise summary of each of the set theories but also attempts to root them in the sociological, technological or cultural studies traditions from which they were inspired. This is essential reading for all media teachers and I'm already using it with the teacher trainees I work with."

Claire Pollard, Media Magazine