This eighth edition of Joseph Turowâ s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
This eighth edition of Joseph Turowâ s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries at the University of Pennsylvania's Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as "probably the reigning academic expert on media fragmentation." In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy.
Inhaltsangabe
Part I: The Nature and Business of Media 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy 2. Making Sense of Research on Media Effects and Media Culture 3. The Business of Media 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications 5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics Part II: The Media Industries 6. The Internet Industry 7. The Book Industry 8. The News Industry 9. The Magazine Industry 10. The Recording Industry 11. The Audio Industry 12. The Movie Industry 13. The Television and Video Streaming Industry 14. The Video Game Industry.
Part I: The Nature and Business of Media 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy 2. Making Sense of Research on Media Effects and Media Culture 3. The Business of Media 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications 5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics Part II: The Media Industries 6. The Internet Industry 7. The Book Industry 8. The News Industry 9. The Magazine Industry 10. The Recording Industry 11. The Audio Industry 12. The Movie Industry 13. The Television and Video Streaming Industry 14. The Video Game Industry.
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