Joseph Turow (USA University of Pennsylvania)

Broschiertes Buch

Media Today

Mass Communication in a Converging World

Beschreibung

This eighth edition of Joseph Turowâ s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

Autor

Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries at the University of Pennsylvania's Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as "probably the reigning academic expert on media fragmentation." In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 8 ed
• Seitenzahl: 508
• Erscheinungstermin: 13. September 2022
• Englisch
• Abmessung: 211mm x 281mm x 23mm
• Gewicht: 1454g
• ISBN-13: 9780367680299
• ISBN-10: 0367680297
• Artikelnr.: 64102830