Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
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Autorenporträt
Mark Garrett Cooper is professor of film and media studies at the University of South Carolina. He is the author of Love Rules: Silent Hollywood and the Rise of the Managerial Class (2003) and Universal Women: Filmmaking and Institutional Change in Early Hollywood (2011) and the coeditor of Rediscovering US Newsfilm: Cinema, Television, and the Archive (2018). John Marx is professor of English at the University of California, Davis. He is the author of The Modernist Novel and the Decline of Empire (2005) and Geopolitics and the Anglophone Novel, 1890¿2011 (2012).
Inhaltsangabe
Acknowledgments Introduction 1. Campus Life 2. Public Relations 3. Communications Complex 4. Not Two Cultures 5. Television, or New Media 6. Cooptation 7. Student Immaterial Labor 8. By the Numbers 9. Bad English: The Culture Wars Reconsidered 10. The Long Twentieth Century Epilogue Notes Index
Acknowledgments Introduction 1. Campus Life 2. Public Relations 3. Communications Complex 4. Not Two Cultures 5. Television, or New Media 6. Cooptation 7. Student Immaterial Labor 8. By the Numbers 9. Bad English: The Culture Wars Reconsidered 10. The Long Twentieth Century Epilogue Notes Index
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