Andere Kunden interessierten sich auch für
![Spiral of Cynicism]( "Spiral of Cynicism")
Spiral of Cynicism56,99 €![Echo Chamber]( "Echo Chamber")
Echo Chamber26,99 €![Virgin or Vamp]( "Virgin or Vamp")
Virgin or Vamp49,99 €![The Global Village]( "The Global Village")
The Global Village28,99 €![No Limits]( "No Limits")
No Limits35,99 €![Muslims and Media Images]( "Muslims and Media Images")
Muslims and Media Images40,99 €![Media and Society]( "Media and Society")
Media and Society91,99 €
The book summarizes previous work in these areas, but also offers new perspectives in the field of text analysis. It includes a detailed discussion of accessible examples.
MEDIAtions offers a fresh and original introduction to media text analysis. Focusing on the ways in which texts provide us with mediated forms of cultural experience, Andrew Tolson explores their use of signs and meanings, textual structures, modes of address, genres, stars and personalities. He introduces the key concepts and methods of text analysis, illustrating them with a rich variety of examples from different media: television and radio, cinema, advertising, photography, popular fiction, women's magazines and other print media. The book combines a useful survey of existing work in the field with a striking range of new perspectives which both challenge and inform the reader.
MEDIAtions offers a fresh and original introduction to media text analysis. Focusing on the ways in which texts provide us with mediated forms of cultural experience, Andrew Tolson explores their use of signs and meanings, textual structures, modes of address, genres, stars and personalities. He introduces the key concepts and methods of text analysis, illustrating them with a rich variety of examples from different media: television and radio, cinema, advertising, photography, popular fiction, women's magazines and other print media. The book combines a useful survey of existing work in the field with a striking range of new perspectives which both challenge and inform the reader.